Web Rating Systems Devalued by Users?

Recently, I sold a number of items on ebay, and have bought many items from Amazon marketplace – and a web-electronics dealer that I had never used before. In each case, rating systems became important parts of the sale or purchase. So, although they have different names, we are referring to eBay’s ‘Feedback Score’, Amazon MarketPlace ‘Ratings’, and probably any number of shop-comparison sites’ ‘Review’ systems. Continue reading